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What You Need to Know About Marketing, by Simon Middleton
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Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing.
This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new ‘digital' world, and how to avoid classic mistakes.
In short, this is all you need to know about marketing.
Introduction - Marketing: the world's second oldest business activity
Chapter 1 - The Product.
Chapter 2 - The Marketing Strategy and the Marketing Plan
Chapter 3 - Your Customers.
Chapter 4 - Pricing and Promotion
Chapter 5 - Placement or Distribution.
Chapter 6 - Customer Engagement
Chapter 7 - Branding
Chapter 8 - Social Media and Digital Marketing
- Sales Rank: #3115355 in Books
- Published on: 2011-06-07
- Released on: 2011-05-25
- Original language: English
- Number of items: 1
- Dimensions: 7.78" h x .81" w x 4.98" l, .62 pounds
- Binding: Paperback
- 264 pages
Review
an informative guide to marketing that covers a range of issues. (EN Magazine, August 2011). An excellent introduction to the key concepts of marketing The Market
Most helpful customer reviews
0 of 0 people found the following review helpful.
Needs a good edit
By Joanne Waugh
While this book may have had something worth reading I was too distracted by the grammatical errors and inconsistencies. It needs a thorough copyedit before it is truly readable.
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